Who we are
“Our mantra is seeing is believing. Confident purchasing means infinitely better experiences for the customer, conversions increased by as much as 94% for the retailer and massively reduced headaches for everyone when buyers buy the right product, the first time.”
Director and CEO
Our team
Edward Sedgley
Director and CEO
Kyle Young
Founder and CRO
Matt Quayle
CTO
Rohana Archer
Creative Lead
Krisha Lei
Operations
Our story
Viewa is augmented reality that actually looks like reality. Sounds like a simple ask, but plenty of platforms have tried to bring customer confidence back to e-commerce with dodgy, low-res renders that make products look worse than real life.
Back in the pandemic when we started Viewa, makers and manufacturers were grappling with a screens-only world. We know in a split second whether we like something in real life, but seeing it on screen, out of context? There are so many barriers to that yes!
moment. E-commerce just couldn't match brick-and-mortar when it came to big things like pools or redec jobs.
We had a background in AR. We knew it should've been solving this problem. But it couldn't be glitchy or slow to load. It couldn't force people to download apps. It had to work instantly, hold their hand through big and expensive decisions, and it had to look s**t hot.
So we started work with our first pool client and a fabric client to see if we could do it better. They referred us to another pool distributor and a blind company. Then the world opened up, and we hit the trade shows.
By weaving in a third industry 4.0 technology — AI — we could create a stunning, immersive experience that put excitement back into the e-commerce journey. Not quite real life, but not far off.
A mantra emerged during those early days: seeing is believing
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AR is advanced stuff. Especially when you're constantly looping in advancements that are literally weeks old. But the effect is simple: our customers believe in the tech the minute they see the demo and their customers believe in their products when they seem them come alive through the Viewa lens.
Our customers are now taking shoppers through deep detail and abundant choices like an in-store salesperson would.
It's doing unbelievable things — tripling cart value, 10x-ing dwell time, 11x-ing likelihood of purchase.
We're both from tech backgrounds, so we had the typical confidence we could do it better than anyone else. The blend of 3D tech, AR projection, and a pinch of AI to provide design assistance and beautiful photorealism have helped us do just that.
Our board
Edward Sedgley
Director and CEO
Nick Haddad
Non-executive Director
James Neville Smith
Non-executive Director
Rich Wenzel
Non-executive Director
Kyle Young
Founder and CRO
As real as virtual gets
Book a demo to see how Viewa can transform buyer engagement.
Frequently asked questions
Get answers about the big picture of Augmented Reality.
Is it difficult for my company to implement AR visualization?
All Viewa's AR visualization solutions are web based, rather than app based. This means that they can be implemented into a website simply via a series of URLs which can then be placed as links or behind buttons on your website. For this reason, it is simple to implement AR visualization for your products.
How do I know if my products will look realistic?
There are a handful fo 3D/AR providers out there, offering varying degrees of quality. Viewa constantly operating on the edge of weeks-old technology, meaning as soon as a new level of realism is achievable, Viewa will integrate it. Viewa is also one of the only providers to blend photo-based generative AI into its visual — meaning images are rendered to imitate reality as closely as possible. Don't take out word for it, watch a demo.
Does AR need a camera?
Yes, for processing and projection, AR devices need cameras. The camera captures the environment and tracks movement so that the AR content can be accurately overlaid onto it. Without a camera, the AR content would not be able to interact accurately with the user's surroundings.
What is the difference between virtual reality and augmented reality?
Augmented reality (AR) is a type of virtual reality (VR) that adds a digital layer to the real world. With AR, the user interacts with the real world, but in VR, they don't. Instead, they're immersed in a completely digital environment.
VR is usually used for gaming or entertainment, while AR has more practical applications. For example, if you are buying a spa, you can virtually place it at home and change out finishes etc to visualize it at home using your phone camera prior to purchase. It can also be used for design and marketing purposes or to provide information about the environment around them.
What are the pros and cons of augmented reality?
The pros of augmented reality apps are that they can provide an enhanced view of the world, offer a more immersive experience and be used for instructional or entertainment purposes. Some cons of augmented reality are that it can be distracting, cause eyestrain and be used for less-than-honorable purposes.
Overall, augmented reality is a burgeoning technology with a lot of potential. It has already proven its usefulness in specific fields such as gaming and medicine, but there is still much room for growth in other industries
How does AR visualization work?
AR visualization allows someone to view a 3D model via their device camera whilst also viewing a real time feed through their camera. In this manner, they can then virtually position the 3D model in situ so they can see it superimposed against items in the real world. In a practical example, they could position a 3D model of a couch in their living room and then change the fabrics in real time to see which works best next to their existing furniture.
What do you need to create augmented reality content?
To create augmented reality content, you need three things: software, hardware and a team.
Augmented reality software can be used to design and view augmented reality content. Various software tools are available for this purpose, including ARKit from Apple, ARCore from Google and Vuforia from Qualcomm. Viewa, however, uses a unique web based AR software which works on three times as many smartphones as other AR solutions.
Hardware is necessary to capture and display augmented reality content. This includes devices like cameras and screens that can be used to view augmented reality content.
Finally, you need a team to create the augmented reality content. This includes designers who create the 3D models used in augmented reality, programmers who write the code to create the interactive elements of the content and testers who verify them before implementation.
What devices use augmented reality?
Augmented reality is everywhere. You can find it in optical projection systems such as the one used in the Microsoft HoloLens, in monitors used for medical and dental training and in handheld devices such as smartphones and tablets. It’s even being used in cars to provide drivers with information about their surroundings.
What industries can utilize AR product visualization?
AR visualization works across many industries for a wide variety of products and is growing exponentially. However, the primary industries that offer the consumer a lot of value via AR visualization are items that can be visualized in the home, for example furniture, furnishings, blinds, pools, spas, decks, electronics, whitegoods etc.